About Madtown Lures

Striving to fuel the passion of Musky fishing in customers and non-customers alike

Each of our baits is painstakingly crafted by hand and tank tested before reaching your hands. The baits are designed and built by Adam Bergendahl, who has been musky fishing for over 15 years, getting more and more enthralled with each passing year. It is our mission to bring happiness, and true excitement to our customers with the purchase of our baits, and continued joy with each day on the wat

About Adam

I've been passionately chasing muskies for over 15 years now, and have been admittedly addicted since first tangling with one on accident while bass fishing many years ago. I've always been a tinkerer with everything I do, to try to get everything functioning at peak efficiency, and love to create new ideas in the process. After messing with baits for a number of years, I decided to start building


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